Category: Software

When You Should Run a Software Sale

Have you been considering the power of a well-timed software sale? When you offer a promotional price drop on your most popular products, you have the potential to reach more customers and move more product. Since your goods never expire, need to be replenished or restocked, you’re also not losing money by temporarily lowering prices. This can also be a powerful promotional tactic for other products in your catalog, benefitting…

Using PayPal: Software Sales and Distribution

Are you making one decision with the potential to negatively affect the launch of your new business? If you’re using a trusted and reliable payment processing service, but not pairing it with vital tools and services, you are likely making a mistake. While it’s important to use a payment processing system like PayPal, software sales means more than collecting money from your customers. Many new merchants mistakenly believe this one…

The Ins and Outs of Software Marketing

What’s the single greatest barrier to success for new online merchants? It’s not infrastructure or sales management; it’s getting the word out about new products. If you’re planning to launch a business built around selling your software, marketing plans you make today will have far-reaching implications for your future success. There are a number of factors you must consider before launch, so make sure you’re ready to build your customer…

Creating Software? Sell it Online!

Without the support of a corporate distribution system, are you left with few options beyond giving your work away to build a reputation? You don’t have to freely distribute your software; sell it in your own web store, and you’ll earn the profit you deserve. Getting started is easier than you might think, and doesn’t require a large startup investment. All you need is a strong sales support and distribution…

Controlling Your Software Sale Prices and Distribution

Are you giving your software away for free, or selling it through sites which limit your control over the way your product is packaged and sold? If the idea of starting your own web store is appealing, you don’t have to find the funding for a large startup investment. In fact, you don’t need many of the tools inexperienced web merchants think are vital to success. There’s no need for…

Make Money from Software: Sell Independently

Are you tired of giving your time and effort away for free? As a software designer, you have a potentially valuable skill set. You don’t have to give your products away just because you don’t have connections with a major distributor of software. Sell online through your own independent web store, and you’re positioned to earn the money you deserve while building a lucrative business venture. Starting and managing your…

PayPal, Software and Sales: What You Should Know

Does the number of marketing services, sales management and promotional tools leave you overwhelmed? If so, you’re certainly not alone. New merchants enter the online sales force every day, but an even greater number of promising entrepreneurs find themselves so unsure of where to start that their businesses are never launched. Web-based services like PayPal, software marketplace websites and a wide range of other options all position themselves as vital…

Market An EBook

Software Marketing Tips for New Online Merchants

Market An EBook

Do you have a software marketing plan in place to boost your visibility as an online business owner? Too often, new merchants choose not to focus on targeted marketing due to a number of misconceptions and misunderstandings. The single most reliable way to increase sales is to invest in your marketing and promotions budget. This doesn’t have to mean taking unnecessary risks, however. With some insight and understanding, you can…