Selling Downloads: Not Just for Creative Types

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One of the most common misconceptions about selling digital downloads is that you must be an artist of some sort to create a lucrative product line. While musicians, authors and digital artists can make a profit by selling downloads of their singles, ebooks or art, there’s also plenty of room for content creators of a more practical sort. In fact, some of the most popular digital products are last will and testament document templates created by legal professionals. No matter where your area of expertise lies, there’s a good chance you’re sitting on the skills you need to start selling downloads.

What Kinds of Products Sell? Downloads and Ecommerce for Beginners

While artistic pursuits can translate to very real revenue streams, there’s an ever-growing subset of the online sales industry dedicated to professional tools or technical products. Software programs designed by independent developers, document templates for business, legal or educational use, instructional or non-fiction ebooks are just the tip of the iceberg.

To get started in the world of selling digital downloads, take an objective look at your strengths and weaknesses. You may not be the next Picasso, but perhaps you have experience in a professional field which allows you to create document templates which can be customized for use by your customers. Maybe you’re an expert on a particular craft or area of study, and are able to put together a killer how-to ebook. The key to succeeding when you sell downloads is offering a product of high quality that people want or need. Catering to a niche audience may also be more lucrative for you than trying to offer a generic product which appeals to as many buyers as possible.

How to Start Selling Digital Downloads

After you’ve moved through the conceptualization phase of your business into product creation, you’ll be ready to start setting up your online store. There are several ways to go about establishing your web store, but not every option is an ideal fit for all merchants. Unless you’re well-versed in web design and prepared to dedicate a substantial amount of time to shopping site upkeep, for instance, a fully-functional and completely independent sales site may not be the best solution.

For the vast majority of merchants who sell downloads, the ideal choice is an integrated ecommerce platform solution which streamlines all of the most vital aspects of daily web store management. Services like combine not only payment processing through trusted vendors like PayPal or Google Wallet, but also automated download delivery to ensure prompt order fulfillment and secure file hosting for all of your products, along with access to valuable seller tools, like affiliate network access.

Just as you don’t have to be a creative genius to start making and selling digital downloads, you don’t have to build and run a fully self-sufficient website to get your business off the ground. With cut-and-paste HTML linking, you can turn your personal website, blogs and social media business pages into sales portals by working with a great ecommerce service provider.


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