The Myth of the PayPal Instant Download

paypal download

If you’re thinking of starting your own digital download business, there’s a strong chance you’ve purchased digital goods in the past and are at least vaguely familiar with the business model. If so, then there’s an equally good chance you’re familiar with PayPal, one of the world’s most trusted online payment processing services. Because so many would-be merchants have used PayPal as customers, they’re not always aware of how the business model works and what kind of services PayPal actually offers to merchants. This gives rise to the myth of the PayPal instant download, a misconception upon which many business plans are initially built. Before you start drafting a business plan you’ll only have to revise when you’re more informed, it’s wise to learn just how PayPal works for merchant clients.

PayPal Instant Download Misconceptions: Understanding PayPal Digital Goods

When you use PayPal to pay for a digital product, you’re redirected to a PayPal page where you enter your information to process the payment. Once you’ve verified your identity, you’re usually directed to a secure site where your download automatically begins. For this reason, it’s easy to understand why so many beginning merchants think PayPal processes payments and offers instant download access. The truth of the matter is that when you have this experience, you’re purchasing from a seller who has integrated trusted PayPal payment processing with an ecommerce provider’s services, like, to optimize their business. The ecommerce platform processes the download; PayPal only processes the payment.

PayPal, Digital Goods and the Online Merchant

Ideally, you’ll start building a business plan before your store ever goes live. This gives you an opportunity to prepare for your launch, and to avoid major catastrophes resulting from a lack of preparation. While you’re optimizing your business plan, it’s a good idea to look into tools and services which will allow you to integrate PayPal with ecommerce solutions like automated download delivery and file hosting. When you know how your business model will work before your first sale, you’re better positioned to avoid mistakes like relying upon a PayPal instant download service that doesn’t actually exist, or choosing a system which leaves your customers without access to the files they’ve purchased. Remember, it’s much easier to build a good reputation from the start than it is to repair a negative brand image. With the right tools, the right services and an understanding of how each of them work, you’re in a better position to succeed as an online content merchant.

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