Short answer: Lightroom presets sell best as packaged XMP/DNG profiles with clear licensing, watermarked before/after previews, and ZIP delivery after PayPal payment. Payloadz handles secure download delivery; you handle previews that show results without leaking preset files. See the photo sales hub for broader direct-sales strategy.

What to package and sell

  • XMP presets: Standard for Lightroom Classic; folder structure matters for buyer install.
  • DNG profiles: Camera Raw / mobile-friendly; clarify which app versions you support.
  • Bundle tiers: Starter (10 presets), pro pack (50+), niche collections (wedding, portrait, landscape).
  • License PDF: Personal vs. commercial use; max client count; no resale of presets—consult a lawyer for template language.
  • Install guide: Short PDF or video link for Windows and Mac paths.

Previews without leaking presets

  • Export before/after JPGs at web resolution—never ship XMP in preview folders.
  • Use watermarked sample edits on sales page; full-res originals stay in the paid ZIP.
  • Offer 1–2 free teaser presets via email signup if you want lead capture—separate from paid pack files.
  • Do not embed preset data in publicly linked ZIPs or unlisted URLs buyers could guess.

Workflow: pack, list, deliver

  1. Organize presets in clear folder names; zip with readme + license PDF.
  2. Build sales page with before/after gallery and supported Lightroom versions.
  3. Create Payloadz listing with PayPal checkout; attach ZIP as deliverable.
  4. Test purchase on desktop and mobile; confirm download and folder opens in Lightroom.
  5. Promote via Instagram, Pinterest, YouTube, or email—presets rarely sell without your traffic.

Platform fees compared (verified August 2026)

Payloadz Premium is $49 per month with 0% Payloadz transaction fees (no percentage cut and no per-order flat fee from Payloadz on standard orders). You still pay PayPal’s own processing fees on each sale—Payloadz does not add a platform cut on top. Sources and caveats below; always re-check the linked official pricing pages before you decide.

Platform Monthly platform fee Platform cut per sale Payment processing Tax / MoR model Source (verified 2026-08-02)
Payloadz Premium $49 0% Payloadz fee (no per-sale % cut) PayPal fees charged by PayPal (not by Payloadz) You remain seller of record payloadz.com/#pricing
Payloadz Basic $0 0% Payloadz fee PayPal fees Seller of record Same page — $50/mo transaction limit, 1 GB storage
Gumroad (direct / profile links) $0 10% + $0.50 Included in Gumroad’s published fee model on pricing page; confirm processor details in Gumroad help Gumroad positions as merchant of record for tax (since 2025) gumroad.com/pricing
Gumroad Discover $0 30% when buyers find you via Discover Per Gumroad pricing page MoR (per Gumroad) gumroad.com/pricing
Payhip Free $0 5% Payhip fee PayPal/Stripe fees still apply Payhip collects/remits EU VAT & UK VAT on your behalf (per Payhip) payhip.com/pricing
Payhip Pro $99 0% Payhip fee PayPal/Stripe fees still apply Same tax tools as Free payhip.com/pricing
Lemon Squeezy $0 ecommerce 5% + $0.50 (additional fees may apply in edge cases) Bundled into MoR platform fee Merchant of record — Lemon Squeezy handles VAT/sales tax liability lemonsqueezy.com/pricing; fee docs
SendOwl Launch From $39/mo (higher tiers for higher volume) 0% SendOwl revenue cut Stripe/PayPal gateway fees Seller of record sendowl.com/pricing
Sellfy From $29/mo (volume tiers) 0% Sellfy transaction fee PayPal/Stripe fees Seller of record sellfy.com/pricing
Digistore24 (US reseller) $0 Typically 7.9% + $1 per sale (higher if chargebacks exceed thresholds) Included in reseller margin Reseller / merchant of record digistore24.com/features; Digistore24 help “Costs on Digistore24 Inc. (US)”

Cost example (illustrative)

Assume 100 sales of a $50 product in one month ($5,000 gross). Ignoring payment-processor fees that you would pay on any PayPal/Stripe cart:

  • Payloadz Premium: $49 platform fee + $0 Payloadz cut ≈ $49 total platform cost (~1.0% of revenue).
  • Gumroad direct: 100 × (10% × $50 + $0.50) = 100 × $5.50 = $550 (~11% of revenue).
  • Payhip Free: 5% × $5,000 = $250 (~5%).
  • Payhip Pro: $99 + $0 Payhip cut = $99 (~2.0%).
  • Lemon Squeezy: 100 × (5% × $50 + $0.50) = 100 × $3.00 = $300 (~6%), with MoR tax handling included in that model.
  • SendOwl Launch: $39 flat (if within plan volume caps) + gateway fees.
  • Digistore24 US: 100 × (7.9% × $50 + $1) = 100 × $4.95 = $495 (~9.9%), reseller model.

At this volume, a flat $49 / 0% Payloadz plan undercuts percentage-heavy platforms once you already bring your own traffic. Choose Lemon Squeezy or Digistore24 when merchant-of-record / reseller tax and affiliate infrastructure matter more than minimizing platform cut. Choose Gumroad or Payhip Free when you want $0 monthly until sales prove out.

Editorial note: Fee figures above were checked against the linked official pages on 2026-08-02. Payloadz Basic remains free with a $50 monthly transaction limit. Re-verify before publishing ads or contracts—vendors change plans without notice.

Why sellers choose Payloadz

Payloadz Premium pricing (verified 2026-08-02): $49/month with 0% Payloadz transaction fees (no percentage cut from Payloadz). PayPal still charges its own processing fees. See official Payloadz pricing.

Pros: ZIP delivery for preset packs; PayPal checkout; you own sales page and audience.

Cons: No hosted preset marketplace; not MoR; you create previews and license docs.

When Gumroad is better: You want a single hosted link with built-in audience features and accept 10% + $0.50 per direct sale.

List your first preset pack: Create a Payloadz seller account and run a test purchase before promoting live.