How Selling Digital Goods Beats Opening a Retail Outlet

PayPal E-Commerce Service

Do you dream of owning your own business selling your own products, but aren’t sure where to start? You’re not alone in your confusion. Navigating the world of sales, both online and physical retail, can seem overwhelming at first glance. Before you get started, it’s a good idea to find out why digital goods selling beats retail in a physical location on almost every front.

Selling Digital Goods: Understanding the Advantages

To really understand how online selling beats physical retail, it’s important to understand the importance of early profitability. How long it takes for your venture to become profitable has a direct bearing on its overall success. After all, you probably won’t be able to continue pouring resources into a project that takes years just to break even.

When you open a retail outlet, you’re immediately faced with the need for a substantial start-up investment. You need real estate, products to sell, storage and warehousing space to keep your shelves full and probably at least one employee. Before you ever turn on the lights for the first day of business, you’re likely to have thousands of dollars already spent. As time goes by, you’ll have continuing overhead expenses to manage. Utilities, payroll, replenishing stock and marketing all cost money, which you may have to pay out of pocket if your store is still getting on its feet.

Starting a business built around selling digital goods is different. With one or more digital products to sell and a few hours to invest in setting up a web store, you’re ready to get started. You don’t have to invest in any of the things that make opening a retail operation so expensive, so you’re not going to be struggling to break even for months before you ever reach profitability. In fact, with the right tools and services, you don’t even need to invest in an expensive, ecommerce-ready website. Right off the bat, you’ll see just how choosing to sell downloads online beats selling physical media in a retail outlet by comparing the start-up costs.

What You Need to Sell Downloads Online

Getting started in online sales is easy, and doesn’t require as many resources as you might think. With the right ecommerce platform, in fact, you can be up and running in an afternoon. Services like are built to facilitate online sales, and make it easy for new merchants to get started with limited investment funding. You don’t need an expensive website, a staff or warehouse space. You don’t even have to replenish your stock, because a digital file can be sold an infinite number of times. All you really need is secure file hosting, automated content delivery and reliable payment processing, all of which a strong ecommerce provider streamlines with ease. The better offerings even include access to valuable marketing tools to help boost your sales right off the bat.

Don’t let worries about startup funding keep you from starting your own business. With the right support, you can start selling digital goods and earning a profit in no time at all.


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