Your First Software Sale and Beyond

software marketing

‘You’re ready to make your first software sale, but are you planning for all the rest to come? It’s easy to become fixated on your first sale, but the systems you put in place before you collect your first payment have the potential to affect your business for quite some time. Before you get caught up in the excitement of launching your career, make sure you’re taking time to plan for the future. You need sustainable, functional tools and service systems which will help you thrive on a long-term basis, not quick-fix solutions for the time being. Fortunately, some of the most effective tools can also be some of the least expensive.

Software Sale and Marketing Systems

One of the biggest misconceptions among new and prospective online merchants is the need for an expensive, professionally-built custom website. It can easily cost hundreds or even thousands of dollars to have a site designed and built, not to mention maintained over the lifetime of your business. The prohibitive cost of a website shouldn’t be a barrier keeping you from your first software sale, or long-term success. If you can cut and paste simple HTML code, you can turn even a free blog site into a powerful sales hub. All you need is a dedicated eCommerce platform designed with your needs in mind. Services like make online business ownership accessible, no matter how small your budget, by providing powerful tools at a reasonable cost.

Quality services seamlessly integrate trusted payment processing systems, like PayPal and Google Wallet. Files are securely hosted and automatically delivered to your customers, eliminating the risk of missed orders. Truly great services will even include marketing assistance, like affiliate network access, to help you stand out from the crowd.

How Affiliate Networks Boost Software Sale Figures

Unless you’re one of the rare independent software designers with substantial startup capital, funding a marketing push can be a challenge. Pairing a lack of funding with the inherent risk of prepaid marketing makes traditional promotion a difficult situation. This is where systems like affiliate marketing make all the difference. Instead of paying up front for marketing, you’re able to work with affiliates who are essentially paid on commission. You’re only paying for marketing when it results in a software sale, and your affiliates have a built-in incentive to keep promoting your brand. Brand recognition grows, along with your bottom line. Best of all, an affiliate system built in to your eCommerce platform means no extra work and no additional accounts. Streamlined, efficient sales gives you more time to focus on what you do best: creating new products.

Get started today, and make sure your first software sale is just one of many to come.

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