When you think of popular digital download products, what comes to mind? For most people, eBooks, MP3 files and software downloads are at the top of the list. Many don’t realize just how much demand exists for audio books, or understand why so many people are willing to pay to download these products. Because these product options are so often forgotten by content creators and merchants, there’s a large swath of the buying population currently going under-served. Find out how to capitalize on this high demand and relatively low supply to build a successful online business venture.

Finding Customers Willing to Pay to Download Audio Books

The key to any successful business venture, online or otherwise, is determining your target audience. You want to direct your marketing and promotional efforts towards people who are most likely to pay to download what you’re selling.

There are a number of reasons why many people prefer audio book files over eBooks or traditional print media. One of the most common is sheer convenience. Unlike reading, which requires both eyes and at least one hand, listening to an audio book can be done almost any time or any place. Busy commuters can still enjoy a novel. Household chores can be more entertaining when there’s an interesting how-to playing in the background. Difficulties reading due to poor eyesight or other limitations don’t minimize the love of a great story. Balancing your knowledge of the target demographic against the kinds of people most likely to enjoy your particular audio book allows you to create a tailored marketing approach.

How to Sell Audio Books Independently

There are a few major websites dedicated to audio books, but they’re far from your only option. As an author, you want to retain full control over how and where your audio books are sold. As a merchant, you need to set up a system which encourages people to pay to download your content.

Choosing a comprehensive system designed solely to facilitate sales is key. You shouldn’t spend all your time managing a handful of separate tools and services. You need everything related to your business under one virtual roof. Dedicated eCommerce services like PayLoadz.com are the answer. By consolidating payment processing, secure file hosting and automated content delivery, an eCommerce platform allows you to integrate every aspect of your online business. When your customers pay to download audio books from your web store, they’re able to safely and confidently pay for their products through trusted systems like PayPal and Google Wallet. They gain access to those files immediately, and you reap the benefits of seamless integration under one virtual umbrella. Start uploading your audio books today, so you can start earning money immediately.