Set Up to Sell: Book Launch 101

How to Sell Books

Do you have a plan in place for your first independent eBook launch? Without the support of a traditional publishing company, it can be a bit daunting. While you won’t have a publisher to help you sell, book launches and long-term sales can be much more profitable and rewarding for you as an independent author. When you’re keeping what you earn instead of collecting pennies from each sale, you’re in control of your career. To get there, though, you must first have a basic understanding of the tools and services you need to run your business. Don’t invest hundreds or even thousands of dollars before you make your first sale; take a more conservative approach, and you may find yourself on the way to success earlier than you ever imagined.

What You Need to Sell Book Files Yourself

Once you’ve made the decision to launch your own career, it’s time to dedicate yourself to learning basic online sales truths. For instance, most beginning merchants believe they must invest in an expensive custom website complete with complex tools and features to make an independent sale. This is not the case, provided you choose the right sales systems. Working with a high-quality eCommerce platform allows you to take advantage of free blog sites, inexpensive template sites you build yourself in an afternoon and even social media profiles as valid sales portals. If you can cut and paste simple HTML links, you can eliminate the need for this large investment by working with a service provider like PayLoadz.

Because your readers must be confident about their purchases from you, it’s wise to use a trusted and recognized payment processing source. Services like PayPal and Google Wallet actively help you sell; book lovers and online buyers around the world know their financial information is safe with them. A quality eCommerce platform will seamlessly integrate known payment processing systems, while also providing secure file hosting. The next step is getting the word out about your work.

Market Your Book, Sell to New Audiences

As a single person, you will not have the marketing reach of a major publisher. This doesn’t mean you can’t reach widespread success; it simply means you’ll have to take a more active role in helping your work sell. Book marketing in the digital world can be a risk, since prepaid banner ads and sponsored social media posts cost money well before they generate a sale. If your marketing budget is limited, then you’re essentially gambling for your success with these methods. A far better choice for most new authors is to take advantage of affiliate marketing networks included as part of a comprehensive eCommerce platform. By connecting you with marketers who exponentially expand your reach, an affiliate system allows you to market your work without paying in advance. A small portion of the proceeds from each sale generated by an affiliate are automatically diverted to the marketing professional. This means you only pay for marketing when it works, and your affiliates have a built-in incentive to promote you.

Get ready to sell! Book releases and self-publishing have never been so easy.

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