Selling Software 101: Getting Started

software sale

Before high speed Internet connections became the norm, most software was purchased through big box retailers and distributed as physical media. For consumers, this meant they were almost exclusively confined to paying high prices for programs which may or may not be tailored to their needs, as the majority of these programs were created by companies who sell software designed to appeal to the broadest possible audience. Today, selling software online is a reality, and independent developers aren’t the only ones getting in on the action.

Selling Software Online for Developers or Licensed Marketers

In addition to developers who market and sell software programs of their own creation, licensed marketers as primary sales professionals are a growing industry trend. For content creators or marketing professionals interested in getting a start in online sales, this development comes with several implications. For developers who may not be interested in the world of marketing and the daily grind of sales management, it’s possible to earn either a one-time lump sum for the sale of licensing rights, or to collect a portion of the proceeds from each sale. Marketing professionals, on the other hand, are able to flex their promotional muscles to earn money through online sales without dedicating years to the art of developing programs.

Whether you’re a marketer in search of the next big thing, a developer motivated to sell your licensing rights or a developer who wants to market and sell software on their own, breaking into the business may not be as difficult as you think.

Tools You Need to Sell Software

To compete in the online sales industry, regardless of the type of product you offer, you need to be able to cover a few basic necessities. First, you must be able to securely and safely process payments from your customers. Second, you must be capable of offering those customers instant access to the programs they’ve purchased in order to meet the modern consumer’s expectations regarding order fulfillment. Finally, you’ll be required to secure some sort of file hosting system for your products, and devise a marketing campaign.

While it’s certainly an option to build your own system by working with service providers who specialize in meeting each of these needs separately, this can be time consuming and will require you to invest a significant amount of time into daily web store maintenance. Every moment you spend maintaining the backend of your store is time you aren’t able to spend promoting your brand, so it’s almost always better to choose a comprehensive ecommerce platform which consolidates all of these vital tasks and streamlines them for peak efficiency. Services like provide secure file hosting and automated content delivery bundled with built-in payment processing through trusted names like PayPal and Google Wallet. High-end service providers also include access to valuable marketing tools, like affiliate network access, which makes it even easier to promote your products.

If you’re thinking of starting an online business focusing on selling software, be sure you weigh all of the options before choosing a web store solution. With the right tools and services, you can create an efficient and reliable system for selling software online, boosting your chances of long-term success.


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