Selling Pictures in the Digital Age

Selling Digital Files

You’re a photographer with the skills and drive necessary to a strong career; why aren’t you selling pictures? Whether you’re just beginning to research the best ways to start your business or you’re figuring out why your sales aren’t as strong as they could be, it’s important to understand the truth behind a few common online sales myths. With the right tools, services and business plan, you can establish a lucrative sales venture. Find out how you can turn your eye for a great image and a digital camera into a career.

Selling Pictures: Common Myths Dispelled

You need an expensive website built by a highly paid professional, right? One with all the bells and whistles? Actually, not only is this not necessary; it can be detrimental to your long-term success. First and foremost, a heavy investment into a professional sales site means you’ll have to sell far more in order to simply break even. Reaching profitability is more difficult and takes longer, keeping your earnings in the negative. These sites are also complicated to maintain unless you’re trained in web design, so you’ll probably have to keep hiring your designer to fix issues. Selling pictures doesn’t require a high-end site, either. In fact, you can build a template site yourself for a fraction of the cost, use a free blog site or even rely on a social media account if you choose the right support services.

Working with a dedicated eCommerce platform like makes it easy to use cut-and-paste HTML linking, so you can turn almost anything into a sales portal. These services also streamline every aspect of your business, from payment processing to order fulfillment and even some marketing assistance.

Selling Pictures with an eCommerce Service Provider

No matter what type of digital files you sell, there are a few things you must be able to either provide for your customers or access yourself as an online business owner. Your customers must feel safe paying for their purchases, so a recognized and trustworthy name like PayPal or Google Wallet is a must. Since digital buyers demand instant access to files after completing their transaction, you’ll also need a system for automating order fulfillment. You simply cannot monitor sales alerts around the clock in order to manually share download links. To keep your products safe, you’ll need secure file hosting. Finally, it’s also vital to secure some marketing assistance in order to target customers beyond your organic reach.

Quality eCommerce platforms streamline each and every one of these needs, making them available to you through one easy-to-use service. Seamless PayPal and Google Wallet integration keep payment processing running smoothly, and efficiency skyrockets. Best of all, these services are inexpensive and don’t require a large startup investment. Selling pictures has never been so easy!

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