Selling Downloads: a Beginner’s Guide to Starting Your Online Business

Digital Goods

So, you want to earn money and build a lucrative business by selling downloads online. The question is, how do you get started? With so many sales platform options out there claiming to be the best solution, it’s not always easy to figure out the best course of action. You don’t have to spend thousands of dollars to get your business off the ground, though. All you really need is a strong product offering, a comprehensive business plan and the support of the right tools and services to get the job done.

What You Do and Don’t Need to Sell Digital Downloads

The first thing you need in order to start selling downloads and earning money is a great product. Whether it’s an ebook, a software program or a collection of digital photographs, your product should fill a need and be of reasonably high quality to justify the purchase price. Once you’ve completed development and have a finished product, it’s time to built your business plan. How do you plan to market your product? Who is your target audience? How will you make sure the basic expectations of today’s online customer are met dependably?

Online sales, selling downloads particularly, is no longer a novelty. It’s a method of commerce buyers around the world have become accustomed to, and they have certain expectations when it comes to their experience. The modern online buyer expects to submit payment through trusted avenues, like PayPal or Google Wallet, to keep their sensitive financial information safe. When it comes to download delivery, any delay at all is too long. Your customers shouldn’t have to wait for you to manually send out a download link; they should have access to the files they’ve purchased as soon as their transaction is completed.

Sell Downloads the Smart Way

You can invest hundreds or even thousands of dollars into a professional website capable of managing ecommerce transactions, but it will require constant maintenance and you’ll be responsible for keeping your store up and running. Simple site maintenance alone can feel like a full time job, which means you’ll have even less time to focus on developing and selling downloads to expand your product line. The best and most effective option for almost all online vendors, both beginners and those successfully established, is a comprehensive ecommerce service provider like These services streamline everything you need and everything your customers expect at one low price.

You don’t have to miss out on the opportunity to establish a lucrative online business simply because you don’t have a large start-up investment fund. With low-cost, high-quality ecommerce tools, you can get your store set up in an afternoon and start earning money immediately.


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