Selling Crafts in the Digital Age

make money online

Crafting an be an expensive hobby. What if there were a way you could actually earn money by doing what you love, rather than spending? Selling crafts is easier than ever in the digital age; all you need is a bit of creativity, a little know-how and the right service providers in your corner. Armed with great products and the tools you need to succeed, online business ownership can be a lucrative and rewarding journey.

Selling Crafts Online: What You Need, and What You Don’t

One of the most common misconceptions regarding online sales is that you must invest heavily in a costly and complicated website built by a highly-paid professional. The truth is, this route can actually be harmful to your bottom line. The more you spend before launch, the longer it will take your venture to break even, let alone reach profitability. You need to keep costs low for a number of reasons, early profitability being one of the most pressing. All you really need is the ability to process payments through names both you and your customers trust, like PayPal and Google Wallet. You need secure file hosting, and the tools to automate order fulfillment.

Dedicated eCommerce platforms like completely streamline your business. Seamless PayPal and Google Wallet integration makes it easy to pay and get paid, while your products are hosted securely and instantly shared with customers. If you can copy and paste simple HTML, you can turn an inexpensive template site or even a free blog into your sales hub. Choose a high-quality system, and you’ll even have access to risk-free, guaranteed marketing tools.

Marketing: The Key to Selling Crafts

Selling crafts requires more than just a great product. You must be able to reach your target audience in order to sell them a product. Whether you specialize in custom knitting patterns, digital scrapbooking elements or anything in between, marketing is crucial. Prepaid ads are expensive, and they’re not even guaranteed to work. You’ll spend just as much money on a sponsored social media post that results in no new incoming traffic as you will on one that generates a hundred sales. This is where built-in marketing tools, like affiliate networks, come into play.

When you work with an affiliate, they get paid only when they make a sale. This means you’re never risking your valuable funding on promotions with no guarantee, and you’re only paying for marketing when it works. Affiliate networks are built in to the best eCommerce service platforms, which essentially automate almost every aspect of your business except content creation for one low price.

Get started today, and find out just how rewarding selling crafts to buyers around the world can be.

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