There’s been a seismic shift in the way authors go about distributing their work, with more than ever opting to self-publish as the boom in ereader device sales creates a market for the ebook download. Where authors once courted publishing houses in order to obtain distribution and payment for their work, these days, it’s easier and more popular than ever to take on the work of release to sell ebooks online. In order for this to be a financially rewarding option, though, you must make sure you’re positioning your product to maximize its sales potential.
Helping Your Ebook Sell: Market Placement
There are a variety of factors with the potential to affect the sales activity of your ebook download, but one of the most powerful is simply where and how it’s offered to customers. It’s becoming increasingly popular to place ebooks in ereader proprietary marketplaces, like the Amazon Kindle store, but there are some things authors should be aware of before signing on the proverbial dotted line.
For many proprietary marketplaces, the largest profit margin comes from exclusivity agreements. You’ll be able to earn a higher percentage of the sale price, but are only allowed to sell your product to the owners of one ereader device. This means, for instance, that if you offer your ebook exclusively through the Kindle Store, you’ll only be able to reach Kindle owners. Readers and potential buyers who own the Barnes & Noble Nook, a Kobo ereader or any other device are immediately left out of your reach.
While you won’t earn as much per sale by opting for non-exclusive placement, you’re likely to recoup any potential lost income by reaching an exponentially higher number of customers through multiple marketplaces. It’s also a good idea to set up your own webstore, where you offer ebook download products in a variety of file formats compatible with the most popular devices.
Setting Up Your Ebook Download Store
The convenience of placement in a marketplace is undeniable. These ebook retail giants will process all of your payments, ensure instant delivery and even help with a bit of marketing through store placement. Faced with the need to handle all of these necessary aspects of ecommerce themselves, many authors make the mistake of never setting up their own ebook download store, effectively limiting their sales potential. Setting up your own web store doesn’t have to be an insurmountable obstacle, as long as you have the right tools and services on your side. Ecommerce platforms like PayLoadz.com make it easy by combining internal payment processing through trusted vendors, automating delivery for instant file access and offering affiliate network access for dramatically increased marketing reach.
Don’t limit the earning potential of your ebook; sell more product and earn more money by positioning your product for success through multiple sales outlets.