PayPal Downloads: What New Online Merchants Should Know

Digital Downloads With PayPal

For new merchants hoping to break into the world of selling downloads online, it can often seem like there’s an overwhelming amount to learn. In reality, there are only a few basic tenets you need to understand in order to start learning how download sales work and how to get your business started. By clearing up a few myths and doing a bit of research, you can be sure your business is off to a strong start from the very beginning.

Common Sales Myths: the PayPal Download and Ecommerce-Ready Sales Sites

Misunderstandings and misconceptions are par for the course in any new business venture, and they do have the potential to derail your entire business plan if its built around false information. Learning what’s true –and what isn’t true– in the world of online sales can help you better position your venture from launch for sales success.

One of the most persistent myths about selling downloads online relates to PayPal, downloads delivery and order fulfillment. Because entering your PayPal information is often the last step before you gain access to a download link, it’s not a stretch to believe that the payment processing giant is also in the business of automated content delivery. The truth is, PayPal downloads don’t technically exist. In order for your customers to get a download link immediately upon submitting payment, you’ll need to work with an integrated ecommerce platform which includes PayPal processing in addition to other services. Without an automated system, you’ll be forced to monitor your sales alerts in order to manually process orders, which leaves you wide open to the possibility of delayed delivery and negative feedback.

Another common myth with the potential to harm your business before it’s even launched is that you need a fully capable, ecommerce-ready sales site in order to do business. In addition to being expensive to build, these sites will also require extensive maintenance and oversight in order to function properly on a daily basis.

Selling Downloads: The Truth of the Matter

While you certainly want to collect money every time you sell a download, PayPal isn’t the only tool you need to keep your business running. At the same time, it’s also not crucial to spend thousands of dollars on a complex sales website. The truth of the matter lies somewhere between these two myths.

You do need a reliable ecommerce platform to process each download, PayPal integration for trusted payment processing, secure file hosting and marketing assistance to spread the word about your business. This is where services like help to put your business on the right track. The middle ground between a bare-bones system build solely around PayPal and overly complex, expensive sales sites, ecommerce platforms help you streamline operations and run your business efficiently while providing the tools you need to succeed.


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