When you decide to start selling your digital products, sales management can seem more difficult and far more stressful than product creation. There are so many tools and services, how do you know where to start?
The trick is to work within a consolidated system which offers everything you need, and none of what you don’t, at a manageable price. With the right systems in place, you can operate with far less overhead than many of your competitors.
In many ways, operating an online business specializing in digital goods comes with lower operating expenses than a brick-and-mortar retail operation. Still, not all online sales systems are created equal. You could be slashing your overhead expenses simply by consolidating and streamlining your system. You know you need big names for payment processing, like Google Wallet and PayPal. Download management, on the other hand, can be a bit more perplexing. Establishing your web sales portal can also be confusing. How much should you pay for a quality sales website?
Rather than paying a web designer a small fortune to build a sales website with a host of complicated features, opt for an inexpensive template site you can build yourself. Even if you have limited experience, these systems are almost foolproof. Even a free blog site can work beautifully, provided you’re using a dedicated eCommerce platform like PayLoadz.com, which is capable of bringing everything together under a single virtual umbrella.
Simple cut-and-paste HTML code turns any webspace into a sales portal. Payment processing systems your customers know and trust, like PayPal and Google Wallet, are seamlessly integrated. Your files will be hosted securely, then automatically delivered to your customers when they complete a transaction. You never have to worry about missed sales alerts or delayed fulfillment, or protecting your valuable digital goods.
When you’re able to cut expenses from the very beginning, you’re poised to reach profitability much sooner. Bypassing website design expenses is just the beginning, though. One of the biggest and most consistent expenses you’ll face as a digital merchant is the cost of marketing.
Marketing is definitely a necessary evil; after all, how can people buy your products if they don’t even know your brand exists? Prepaid banner ads and sponsored social media posts can be very costly, though, and the results are never guaranteed. You’ll pay exactly as much for a failed ad campaign as you would for a wildly successful one, which puts new merchants with limited startup capital in a particularly precarious position.
This is where a strong affiliate network can be a real gamechanger. Often built into better eCommerce platforms, an affiliate network allows you to pay for marketing only when it’s effective. Through an affiliate program, you’ll pay a small portion of the proceeds from commissioned sales to the seller, rather than a lump sum before the first sale is ever finalized. As part of a comprehensive eCommerce platform, affiliate marketing can be as easy and painless as managing a successful digital storefront.