PayPal, Digital Goods and the Online Sales Revolution

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The proliferation of high-speed Internet access around the world has created a booming new industry; PayPal, digital goods and online merchants are coming together to create a significant worldwide economy. From independent musicians making it to stardom without the support of a single major record label to self-published authors raking in millions without a publishing deal, this is the time for the self-starter to shine.

What New Merchants Should Know About PayPal, Digital Goods and Online Sales

While the ranks of online merchants are growing with each passing day, there’s still plenty of room for new merchants to make their mark. In order to get started, though, there are some misconceptions and misunderstandings many new sellers must free themselves from to succeed. The first and most common of these is that PayPal is the only tool you need to get started.

Paypal is, without a doubt, one of the most important services for online merchants. This trusted and widely popular payment processing service allows buyers to submit payment for digital and physical goods online without revealing their credit card number or other sensitive financial information. While PayPal does play a vital role in the online sales process, it’s not the only tool you’ll need to get started.

Today’s online customer expects to wait for physical media to be shipped and processed, but expects instant access to their digital purchases. For merchants who hope to sell digital goods, working with an automated content delivery and file hosting service is just as important as payment processing. Marketing and promotions carry just as much weight, because you can’t sell digital goods or make money that needs to be processed if no one knows about your products.

Balancing Important Tasks to Sell Digital Goods

Your online business may have the potential to be wildly lucrative, but it will also require a fair bit of your attention. Because there are only so many hours in a day, it’s almost always best to work with a dedicated ecommerce platform solution like, which streamlines all of these tasks and makes it easier to manage the day-to-day running of your new business.

By freeing up more of your time, a reliable ecommerce platform allows you to invest more of it into new products, and marketing your brand to increase earning potential. With the right tools at your disposal, you’re better positioned to build a strong, valuable online brand.


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