PayPal, Digital Goods and the Online Marketplace

growing e-commerce

Selling digital goods is becoming a more popular and more potentially lucrative business venture with each new advance in technology. Still, many potential business owners don’t have a clear understanding of how payment processing giant PayPal, digital goods and building an online marketplace work together for success. Breaking down the myths and common misconceptions about online sales can help content creators to become independent small business owners.

Process Transactions with PayPal; Download Processing is Separate

Created as a secure method of sending and receiving payment online, PayPal was designed to allow merchants to collect funds without forcing buyers to disclose their sensitive financial information. As worries about identity theft and financial crimes continues to be a pressing concern for buyers, PayPal has become one of the most trusted and recognized names in the world for payment processing. What many buyers and some potential business owners don’t realize, however, is that PayPal does not provide content delivery or order fulfillment. Instead, content must be hosted separately. If you’ve ever submitted payment through PayPal and immediately received a download link for your digital purchase, it’s because the seller with whom you did business had an automated content delivery system in place.

The best way to integrate the trusted payment processing power of PayPal, download automated delivery and a host of important seller tools is to choose a total ecommerce solution like, which combines all of the most important aspects of transaction facilitation through one service.

Why Instant Download Capability is Crucial for Sellers of Digital Goods

While the rise in popularity of digital goods can be attributed to a combination of attractive factors, one of the biggest reasons for this surge in popularity is the immediate gratification offered by instant downloads. Rather than waiting for physical media to be processed and shipped, buyers can get access to their products immediately. This is dependent upon the capabilities of a seller, though. Merchants who manually process transactions will create at least a small delay in delivery, and a single missed alert can cause your customer’s satisfaction level to plummet. This is why it’s important to combine the trusted power of PayPal for payment processing with an ecommerce solution which also provides automated file delivery.

By understanding the role of PayPal and other reputable payment processing services, along with what these services do not offer, you can create a profitable marketplace with a strong reputation for customer satisfaction.


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