Outsourcing Software Marketing for Greater Success


After sinking countless hours into perfecting a software product, you’re ready to make it available for sale. How do you best position your new product to ensure success, though? After all, you’re a developer, not a marketing professional. Navigating the many options available to you, not just for sales systems but also for software marketing, can be a challenge in itself. In fact, some developers choose to simply sell the distribution rights to avoid the process. What many don’t realize is that there is an easy way to set up your own web store, manage your brand and get the help you need to get word about your products to the right people.

Starting the Process with Your Own Web Store

You don’t have to sell the rights to your products in order to help them reach an audience, nor are you forced to invest an exorbitant amount of time and money into the construction of a custom, sales-ready website. Opening and maintaining your own marketplace can be a relatively easy and highly rewarding experience, provided you have the right tools for the job.

The first step to getting your web store off the ground is understanding what you need as a merchant, balanced against your potential buyers’ expectations. For instance, you need a payment processing system in place which makes it easy for you to collect payments while also protecting your customers’ sensitive financial information. This is where trusted systems like PayPal and Google Wallet can be the best choice. These payment processing tools are powerful, but they don’t provide the rest of the things you need to make sure your venture is a success. You’ll also need secure hosting for your files, and automated content delivery to ensure your buyers have immediate access to the files they’ve purchased. Choosing an eCommerce platform can combine all the systems you need under one virtual roof, greatly simplifying the process. Once these needs are met, you’re able to turn your full attention to software marketing and new product development.

Boosting Your Software Marketing Efforts

You already know that a comprehensive eCommerce platform helps you sell your products, but did you know that the right service can also have a tremendous impact on your software marketing efforts? High-quality service providers like PayLoadz.com not only cover all your bases in terms of sales and delivery, but also offer affiliate network access to connect you with the people best positioned to help you sell your products. Software marketing through affiliate programs can be among the most effective choices, and also the most economical. Unlike banner ads and other prepaid plans, relying on affiliates means you only pay when marketers effectively earn you a sale. You share a small portion of the proceeds from each sale generated by an affiliate. They have a built-in incentive to work, and you’re not forced to invest money you don’t have on software marketing plans which may or may not prove effective.

Don’t miss out on the chance to earn money while retaining full control over your software creations. Get your web store started today, and start turning a profit.

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