As brick and mortar record stores continue to fade into obscurity and the recording industry evolves, the most successful new artists are the ones who’ve learned how to sell music in the digital age. As an independent artist, getting a record deal through a major label is more difficult than ever. These days, you need to learn how to represent and market yourself without the aid of a record label if you want to build the kind of fan base that gets noticed. Fortunately, the global audience reach afforded to you by online sales can help you do just that.
How to Sell Music Online
You have a strong catalog of songs, and are ready to start building your audience. Now, all you need to do is learn how to sell music online effectively. There are several different ways to approach your new business, but there’s one system in particular which allows you to retain the greatest amount of control over your intellectual property and the greatest measure of your profits. Rather than placing your music exclusively in online marketplaces, consider starting and maintaining your own webstore.
Contrary to popular belief, you don’t need a high-end website with all the ecommerce bells and whistles to get your music ready for sale. All you really need is an easy-to-find sales portal, and the help of a dedicated ecommerce service platform. You can spring for a less expensive professional website which excludes ecommerce tools, or you can even rely on free blog sites and social media profiles. Services like PayLoadz.com manage payment processing, secure file hosting and content delivery for you, eliminating the need for expensive web tools and exhaustive maintenance. In fact, you’re free to just collect your profits and interact with fans as you work on new music, because a web store through these services is essentially maintenance-free.
Sell Music Online: Tips and Tricks
You’re opening yourself up to the potential for audiences around the world when you start selling online, but you’re going to be limited to those who are able to organically reach your content. This is where marketing becomes vital. Not only do you need to focus on tirelessly promoting your own material, but you should also be taking advantage of any tools through your ecommerce provider which help to spread the word. Quality services will often include access to affiliate networks and other valuable tools, which help you to get your music out there to people you would never be able to reach on your own.
When it comes to investing in your business, tried and true marketing plans are one of the wisest areas of investment you’ll find. So get out there, start promoting and start building your brand. In no time, you’ll understand how so many independent musicians sell music online without ever securing a record contract.