How to Market an EBook

Market An EBook

The self-published digital tome has an ever-growing edge over traditionally published works in today’s world of eBook readers and smartphones. Because the Internet market has been flooded with self-published digital novels, however, it’s become essential for self-published authors to set themselves apart from the horde by promoting their books. This helps prevent their creations from being completely obscured in a crowd of titles.

 Tips, Hints and Tricks to Market an EBook

Know Your Audience – The first trick to market an eBook successfully is to know who your target audience is and to tailor your approach to them. Make sure the cover art is appealing to your demographic and that blurbs are worded to draw your target audience’s attention.

Make Social Media Work For You – Social networking gives new and self-published authors a platform for promoting their work. Joining groups relevant to your subject matter, networking with other authors and avid readers to increase your circle of contacts, and helping fellow authors promote their work can establish a reciprocal relationship that can further expand the scope of your potential audience. Never pass up an opportunity to market an eBook on social networking sites.

Establish an Online Presence – Just as your reputation offline is important, establishing a strong online presence is an essential part of marketing your work to Internet buyers. Build a website with a clear, functional design. Include the link to it in your email signature and in “About Me” sections of social media sites. Promote your website whenever possible. In addition, the purchase link to your eBook should be a prominent feature so that potential buyers aren’t forced to sift through several pages to find it.

Maintain Your Blog – Regularly updating your blog helps keep your current readers interested and helps ensure they won’t miss an announcement of your eBook’s availability. An abandoned blog, on the other hand, soon stops getting traffic from regular readers. In the months leading up to release, don’t neglect your blog and its readers. Because they’ve already shown an interest in what you have to say, they’re likely to be among your first buyers.

Make it Easily Available – Much of the appeal of an eBook is that it’s instantly delivered upon receipt of payment. Opt to use a content delivery service like This allows your readers to instantaneously access the files they’ve purchased from you, no matter what time of day or night their order is received. This helps ensure customer satisfaction, and it increases the likelihood of word-of-mouth promotion.

Learning how to market an eBook can seem like a daunting task initially, but it is usually easier than you think. With the right marketing plan and content delivery system in place, you can be on the road to generating income from eBook sales in no time!

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