Controlling Your Software Sale Prices and Distribution

Software Marketing

Are you giving your software away for free, or selling it through sites which limit your control over the way your product is packaged and sold? If the idea of starting your own web store is appealing, you don’t have to find the funding for a large startup investment. In fact, you don’t need many of the tools inexperienced web merchants think are vital to success. There’s no need for an expensive, complex website built around complicated digital sales tools. You start a business focused on software sale and marketing with just a free blog site or a social media account, as long as you have the right support system in place.

Finding the Right Software Sale System

As a seller of digital goods, you must be able to provide a few key services to your customers beyond just your products. First, payment processing must be secure and reliable. Systems like PayPal and Google Wallet are ideal in this capacity, as they provide both the functionality and the brand recognition your customers need. Because the vast majority of buyers also expect instant access to digital files, your software sale system should include automated content delivery.

Your customers aren’t the only ones who have specific needs and expectations. You need access to reliable, secure file hosting and a marketing system which helps you to reach more potential customers. Because time is money, you also need a streamlined and cohesive system. The best and most effective solution for almost every online merchant is a dedicated eCommerce solution. Combining everything you need under one virtual roof, services like make it easy to manage your software sale needs.

Scoring Your First Software Sale: Marketing and Promotion

You can’t reach customers who don’t know your business exists, and you can’t make a software sale if you’re not marketing to your target audience. Investing in prepaid advertising, like sponsored social media posts and banner ads, can drive traffic to your site but aren’t guaranteed to result in a sale. This can be a risky gamble for merchants with limited funding to invest in marketing. A better alternative is affiliate network marketing, which you only pay for when it works. You’re connected with affiliates who promote your products, and they share in a small portion of the proceeds from each sale they generate. High-quality eCommerce platforms offer built-in networks, making it easy to manage every aspect of your software sale business.

Get started today, and take control of your future!

Find us at