You have great script ideas, production know-how and the drive to become the next Internet star, but aren’t sure how to go about selling your web video series. Fortunately, the rise of the online marketplace has made it significantly easier for talented young filmmakers to get exposure for their work. These days, you don’t have to travel to Hollywood with the hopes of becoming famous and financially secure; you can start selling your web video series online from the comfort of your own home.
Understanding Your Audience
Whether you’ve produced a genre-bending epic for a certain demographic or a comedy with universal appeal, you must have a basic understanding of your audience in order to market your effort successfully. Even if you think your project may appeal to several different demographics, you’ll still need to come up with a marketing plan to reach them all. The best results often come when you launch a variety of promotional efforts, each targeted at a different part of your expected demographic.
Raise Awareness to Become an Internet Star
One thing every Internet star has in common, from simple memes to viral videos and beyond, is a surplus of exposure. In order to become the next Internet star, you’ll have to make sure your efforts are seen and noted by high volumes of viewers. Unless you plan to rely on organic reach while hoping for the best, this will require you to spend time and effort coordinating a marketing plan.
For a scripted web video series, the process of gaining exposure is a bit different from that required to elevate a thirty-second clip on a free streaming site to dizzying heights. You’ll be selling your work in order to make a profit, so you’ll need to find the areas where your audience is primed for the type of work you do, then market to them accordingly. If you’re planning on starting an instructional, how-to web video series, you’ll need to become a part of the community to whom you hope to sell your wares. Creators of a fictional series will need to expend the same effort. You can’t become the next big thing if no one knows about your work, so make a point of gaining exposure whenever the opportunity presents itself. Set up social media pages and discussion forums where your viewers can discuss the show, and where you can interact with your audience for added traffic.
The Key to Web Video Series Sales Success
When you’ve created your content and drafted your marketing plan, it’s time to start selling your series. This is where a high-quality content delivery service like PayLoadz.com comes in handy. Consolidating all of your e-Commerce needs, including content delivery, payment processing and affiliate marketing allows you to quickly and easily process each sale. With more time to draft your next script and film your next installment, you’ll be on the right path to becoming the next Internet star.