It’s no secret that there is money to be made through the sale of digital products, but what many people don’t know is the secret to boosting earning potential: affiliate marketing. Clickbank is one of the most popular and well-known affiliate networks, but it’s far from the only option. Content creators and marketers alike can exponentially increase their earning potential by exploring other network options, building a multi-layered approach to content promotion.
What is Clickbank?
In order to start making money through affiliate marketing, either as a merchant or a marketer, it’s important to first understand how networks like Clickbank operate.
Affiliate networks connect the creators and sellers of content with people uniquely positioned to drive sales and increase product visibility. These web personalities can include bloggers, vloggers or web writers who have built a following of subscribers or readers, and are known as “affiliate marketers.” These affiliate marketers use their platform to promote the products of their merchant partners in exchange for a portion of each sale generated by their efforts. Sales are tracked through special purchasing links, which automatically divert a portion of the proceeds. Affiliate marketers make money only when they facilitate a sale, which provides a built-in incentive to actively promote the products sold by their partners. Merchants benefit through increased exposure, which they only pay for when it’s successful.
Unlike pre-paid advertising through banner ads, affiliate marketing promotion doesn’t require a sizable investment to be made in the hopes of sales success. Digital product sellers are able to start building their audience in a financially feasible way, while affiliate marketers capitalize on their hard-earned following to make money for their blogging, vlogging or social media efforts.
Affiliate Marketing: Clickbank and Beyond
Because Clickbank is one of the more popular affiliate network options, it’s not uncommon for merchants and promoters alike to place all of their proverbial eggs in this one virtual basket. The truth is, sellers and marketers can increase their earning potential by diversifying their affiliate options. For merchants, it can be especially profitable and more efficient to opt for an affiliate network which is part of a larger, more comprehensive ecommerce platform. Ecommerce solutions like PayLoadz.com, which offer affiliate network access in addition to other valuable seller tools, can reduce the amount of time and minimize the need for separate services.