You know you have a great product on your hands; now, how do you sell it successfully? If no one knows about your software products, you won’t be able to sell even the most innovative program. Software marketing is a crucial aspect of online sales, and it can be daunting for new merchants. With so many promotional and advertising options available, how do you choose the right path? The key to success is a bit of research, and understanding how your marketing expenditures affect your business as a whole.

Why Pre-Paid Software Marketing Plans Can Backfire

Everywhere you look online, there are ads for digital products. Sellers can even opt to pay for sponsored social media posts, which position software marketing content in the feeds of targeted users. These can be highly effective, but it’s important to understand how pre-paying for advertising can actually hurt your bottom line in the early days.

As a new business, your venture needs to reach profitability as quickly as possible. This means you need to make enough sales and generate enough revenue to recoup all your startup investment expenses. Because digital products themselves tend to generate little to no overhead, the most common expenses faced by new merchants are those associated with infrastructure, sales systems and marketing. The more you spend on advertising, the less you have to funnel into other areas. The higher your startup costs, the longer it will take for your venture to become profitable. Also, there’s no real guarantee these expenses will pay off in the long run. You may spend a small fortune to promote your product in what is essentially a gamble, because those funds may not generate sales. There are a number of ways to keep investments and overhead low, but it’s important to make wise spending choices.

For instance, you don’t need to invest hundreds or thousands of dollars into a custom-built website designed for your business by a professional. You don’t need to earmark a huge sum for software marketing, either.

Software Marketing and Sales the Smart Way

Dedicated eCommerce platforms are among the smartest and most valuable investments available to digital content merchants. By working with a service like PayLoadz.com, you’re able to immediately slash startup and marketing costs. Cut-and-paste HTML linking allows you to turn anything from a social media profile to a free blog site into a sales portal. These services automate content delivery, process transactions and payments safely, and host your content securely. Even more valuable, though, are built-in affiliate marketing networks.

Affiliate networks connect you with marketing professionals with an audience far beyond your own organic marketing reach. You’re able to immediately expand your reach and marketing effectiveness, and you’re able to do so without a gamble. Affiliates only get paid when they generate a sale for you, and they only collect a small portion of the proceeds from each of their own sales. This means you’re only paying for software marketing when it works, helping you keep costs low and stick to an early-profitability timeline.

Get your software sales business off on the right foot. Partner with a high-quality eCommerce platform today, and start earning money tomorrow!