You’ve decided on self-publishing as the best route for you and your career, but what’s next? Deciding how and where to sell book files is one of the most important decisions you’ll make, so it’s important your decision is an informed one. Before you invest time, effort or money into your new business venture, it’s vital you understand which tools and services you need, as well as which ones you don’t need, in order to succeed.
Sell Book Products without Over-Investing
If you’re like most new authors just getting their careers started, you probably don’t have a large startup investment fund. Even if you do happen to have a substantial amount of money at your disposal, though, it’s still important to spend wisely. The more you spend to get started, the more you’ll have to sell in order to simply break even, let alone reach profitability. This is why you need a clear understanding of which tools are essential, and which aren’t actually necessary to help you sell. Book merchants who specialize in digital format have unique requirements, but they’re not difficult or even expensive to meet.
First and foremost, you need a payment processing system your customers can trust. Services like PayPal and Google Wallet offer the brand recognition you want with the safety your business needs. Since today’s customer also isn’t accustomed to waiting for digital purchases, it’s important to secure automated file delivery systems which eliminate the margin of human error. This is where a dedicated eCommerce platform like PayLoadz.com shines. You’re able to seamlessly integrate file hosting, payment processing and content delivery, while also removing the need for an expensive, custom website. If you can cut and paste HTML code, you can build an inexpensive template site yourself, or even turn a free blog site into a sales portal.
How Affiliate Marketing Helps You Sell Book Files
Your organic reach is likely limited to your extended social network, which means you’re only going to be able to get the attention of your friends, and their friends, without a strong marketing plan. Prepaid advertising and sponsored social media posts can be a very expensive investment, and their effectiveness isn’t guaranteed. This is where an affiliate network, particularly one built into your eCommerce platform, can be an invaluable tool. You’re connected with marketing partners who essentially work on commission, so they only collect a small portion of the proceeds from sales they close. This means you only pay for marketing when it works, so you’re able to save money while boosting visibility. With the right systems in place, you can sell book products in a wholly independent web store without high overhead costs. Get started today!