Marketing: How You Sell Books Online

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You’ve decided on to self-publish and sell books online over working with a traditional publisher, but do you know how to build a successful business? For many authors new to self-publishing, getting started can be almost as daunting as finishing a manuscript. Before you invest in startup costs or marketing, take some time to carefully build a detailed business plan. When you research all your options, you may find the most efficient and most effective sales systems are also the least expensive and most comprehensive. By combining essential sales processing tools with zero-risk, low-cost marketing, you’re able to reach both your target audience and profitability goals in one fell swoop.

Tools, Services and Systems You Need to Sell Books Online

In order to successfully sell books online, you need more than just a great product. You need the ability to reach your target audience, then the ability to provide those customers with the experience they expect. It’s a good idea to look at each customer encounter as the potential for increased marketing reach, because each buyer will pass their experiences and reviews on to the people in their own extended networks. If the experience is a positive one, they are likely to recommend your business to their friends and family. On the other hand, a single negative buying experience can make it more difficult to sell books online as poor reviews begin to appear. Automating as many processes as possible, while simultaneously cutting costs and eliminating the margin of error, can be a major component of your overall marketing plan.

Your customers must be able to feel secure when they make a purchase, which means payments should ideally be processed through names they trust, like PayPal and Google Wallet. Download delivery should happen within moments of completing a transaction, and it’s simply not feasible to monitor sales alerts around the clock in order to manually share download links. You need a dedicated eCommerce platform like, which allows you to turn low-cost web spaces into professional sales portals while integrating trusted payment processing systems, secure file hosting and automated download delivery into a single system. Choose a high-quality platform, and you’ll even have access to active marketing tools, like affiliate networks.

Sell Books Online with the Help of Affiliate Marketers

While each transaction is a form of marketing to potential future customers, you also need straightforward, targeted marketing to draw traffic to your web store. Rather than investing heavily in prepaid systems which offer no guarantees, why not take advantage of affiliate networks built into your eCommerce platform? You’re able to pay for marketing only when it’s effective, building sales without increasing overhead. You share a small portion of the proceeds from each affiliate-generated sale with that affiliate, so you’re never risking your money on prepaid systems. Get started today!

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