Are you tired of giving your time and effort away for free? As a software designer, you have a potentially valuable skill set. You don’t have to give your products away just because you don’t have connections with a major distributor of software. Sell online through your own independent web store, and you’re positioned to earn the money you deserve while building a lucrative business venture. Starting and managing your own web-based retail business is less complicated and less expensive than you might think, and can put you on the road to long-term success.
What You Need to Market Software, Sell it Online and Reach Profitability
One of the most common obstacles for prospective software merchants is simply securing the startup funding they think they need to launch. Custom websites with all the eCommerce bells and whistles are a staggering expense themselves. The added cost of prepaid marketing and management adds another layer of difficulty to the venture. The truth is, however, you don’t need any of those things to get your business off the ground.
Choosing the right sales tools and services from the beginning means you can use a free blog site, or even a social media presence, to market your software. Sell with the help of a dedicated eCommerce platform, and you’re able to manage every aspect of your business through a single online account. Systems like PayLoadz.com give you access to not only payment processing and file hosting, but automated content delivery and marketing tools as well. With the right service providers in your corner, you’re able to start your business and maintain it without a large startup investment.
Marketing: The Key to Success
You can design software of the highest quality, but you will struggle to sell it consistently without some marketing plans in place. You can’t reach customers who aren’t aware of your product, and prepaid marketing is essentially a gamble. Even sponsored social media posts can be limited in their effectiveness, as they’re often ignored by the very people you wish to target.
This is where affiliate networks, especially those built in to your chosen eCommerce platform, can be the most valuable weapon in your arsenal. Affiliates are paid a small portion of the proceeds from each sale they generate. This means you pay for marketing only when it works, and your affiliates have a strong incentive to close the deal. You’re not spending money on tactics which may or may not prove effective, and you’re not required to invest up front in an expensive marketing blitz. This helps you promote your software, sell it consistently and build your business without being forced to invest more than you can afford.
Bringing together secure hosting, order fulfillment automation and marketing, along with payment processing through trusted names like PayPal and Google Wallet, places your new business in an ideal position. Get started today, and you can start earning money in a matter of hours.