Whether your band has finally finished its full-length masterpiece or you’re releasing your very first single, the Internet makes it possible to sell your music independently in ways that musicians even a decade ago could not have imagined. Even without the support of a major label, bands today can reach wide audiences and generate significant income from the sale of their music online. The days of desperately seeking a record deal are rapidly ending, thanks to the power of the Web.
How Do I Sell MP3s Online?
The scope of potential fans and your ability to reach them is almost unlimited, but there are a few concepts you’ll need to nail down to do so successfully. After your songs are recorded and mixed, you’ll need to start learning about the world of marketing and sales.
- Use Your Website – The website you started when you first formed a band, with a few lines of bio and one clumsy group picture, can be your best marketing tool, but only if you know how to use it. Make sure that the design is simple and easy to navigate, that there’s a significant amount of relevant information and at least a link to purchase your music. When you start your publicity push, your website will be the first stop for many of your new fans, so be sure that it doesn’t alienate them.
- Take Advantage of Social Networking – Successful marketing in almost any industry today is contingent upon an understanding of social media, but musicians could potentially profit from the reach of social networking most of all. People who follow your updates do so because they’re interested in what you have to say, so be sure that you share the news of your upcoming release often in the weeks leading up to it.
- Promote, Promote, Promote – Include the link to your website and social networking addresses in the signature of your emails and forum accounts, and get involved with other musicians in your area. Help them promote their work to your fans; most will reciprocate. Comment on blogs and reviews. Become an active part of the online community to promote your work and gain new fans.
- Work Out the Technical Aspects – Once you have the marketing push worked out, you’ll need to tackle the most essential part of your plan: content delivery and the best method to sell MP3s. All your promotional efforts will be in vain if your fans can’t easily download the product you’re selling. Using content delivery services, like those offered by PayLoadz.com, ensure that your customers obtain the MP3s that they’ve purchased instantly and can help you manage a significant portion of the sales process.
One of the best ways to generate income and fan interest in your music is to sell MP3s on your website so that listeners worldwide can quickly and easily obtain your songs. Don’t wait around for the label reps to come calling; take your band’s future into your own hands!
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