Building an online business specializing in the sale of pay downloads is potentially lucrative and personally fulfilling, but it’s important for new sellers to learn the finer points of business management before launching a new venture. A rocky, complicated or failed launch can have negative repercussions which affect your business for years, but avoiding such issues can be as simple as choosing the right system from the beginning.
Payment Processing for Merchants Selling Downloads
You know that the average online consumer is prepared to wait for physical products to be processed and shipped, but as a whole, they’re not as forgiving when it comes to pay downloads. Buyers of digital goods have come to expect instant access to their files, so monitoring sales alerts and manually fulfilling orders isn’t usually the best plan.
If automated content delivery is important, then proper payment processing is absolutely vital. First and foremost, you can’t build a financially successful business if you’re not able to get paid for your products. While there are ways to process credit card transactions through your own stand-alone website, your customers will feel more confident in their purchasing decision when they know they’re protected by a trusted system. For some, this is PayPal. Others may prefer Google Wallet, or any other recognizable and secure processing service provider.
As the proprietor of an online business, you should look for ways of reaching the widest possible audience with your products and sales system. Just as you would offer software for more than one operating system, or ebooks in more than one file format, you should consider accepting payment through two or more processing services. To do so, you have the option of maintaining several different accounts, but this can quickly become cumbersome and overwhelming. A far more efficient option is to work with a total ecommerce platform, like PayLoadz.com, which provides not only automated content delivery and secure hosting, but also the ability to accept payments through a wide variety of processors.
Understanding Payment Processing
The average online consumer may not always be the most tech savvy web user, but the vast majority of your clients will have at least a passing knowledge of identity theft, and as such will likely be at least slightly concerned about sharing their sensitive financial information with a relative stranger. To meet the needs of online consumers and sellers who sought a more secure way of sending and receiving money, payment processing companies devised a system of facilitating payment without revealing the credit card numbers or PIN identifiers to sellers. PayPal was among the pioneers in this technology, but the industry has grown significantly since its launch. Now, most buyers are instinctively more comfortable making a purchase when they have the option of paying through a system they recognize as safer and more secure.
Rather than maintaining a scattered collection of payment processing accounts, streamline your business and divert all of your earnings into one centralized account with a reputable ecommerce platform. You’ll be able to spend less time on the minutiae of payment processing, and more time developing new products to grow your business.