Tips in marketing your eBooks to clients
EBooks are becoming more and more popular, and bookstores provide access to more titles than ever before. Numerous devices are also available for reading eBooks besides a computer. For eBooks marketing, you need some business savvy and knowledge about what to spend your money on. Learn to get your books out there with minimal expenditure.
Pay Per Click Ads
Think realistically about eBooks marketing. When did you last click on an ad and then buy something from the site you were taken to? Most people tend to avoid pay per click ads, so you probably wouldn’t want to use this method to market books. Chances are your audience avoids these ads, too. Instead of spending money on marketing you don’t like, use your resources to produce products clients want. A polished product is the best marketing tool you have. It’s not about whether you have famous authors writing the eBooks you sell. You could have your own series that could sell well as long as you target the right audience with the right marketing strategy.
The Power of Words
Word of mouth has been a centuries-old marketing tool, no matter what’s being bought. This method has sold books, eBooks and much more simply by creating buzz. You can start a word-of-mouth campaign at your church, merchandise marts, through friends, your child’s school and work. Start going to chat rooms and talk about your eBooks, but don’t be a salesman. Talk about the plot and entice someone to read it that way. This typically works better than being sales pitchy. Word-of-mouth can be one of the best free eBooks marketing strategies out there.
Review Sites and Blogs Get the Buzz Out There
Review sites and blogs can get information out about your eBooks for sale. Blogging about various books, writing reviews about them and doing so on popular online sites help get the word out about your book. Put an excerpt on sites that are all about books. A new author can be introduced to a wider audience simply by getting a good review on online blog or book review sites.
Social Networking is Powerful
No matter what you try to market, social media is a powerful tool. When using social media, read and listen to what’s being said. Don’t just burst on the scene with eBooks marketing and write only about your book. You first need to become part of the community.