Marketing and promotions is one of the most important tasks faced by digital downloads merchants, and it can also be one of the most difficult to master. Expanding your reach and the scope of your audience depends upon your ability to successfully communicate to new audiences about your products, which almost always means finding ways of increasing awareness among people to whom you have little or no connection. Your extended social network may help by sharing a promotional status update or driving traffic to your site, but the best and most effective way of reaching untapped audiences is to join an affiliate network.
What is an Affiliate Network?
Have you ever seen a blogger or web personality promote a product with which you know they have no direct connection? While some may be genuinely enthusiastic about a new product or service and eager to extol its virtues with no promise of personal gain, most of them are likely to be affiliate marketers. An affiliate network partners content creators and product merchants with influential marketers who can help to increase visibility for a brand, in exchange for a portion of the proceeds. Most affiliate network models are based around the concept of sharing a percentage of sales generated by an affiliate with them, which means the affiliate marketer only gets paid when their efforts directly result in a sale.
Finding the Right Affiliate Network
There are dozens of high-profile affiliate networks on the Internet today, from retail giants like Amazon to those who operate exclusively as a liaison between sellers and affiliate marketers. For sellers of digital products who are just beginning their online business venture, working with an ecommerce platform like PayLoadz.com, which offers a strong affiliate network in addition to payment processing and instant content delivery, can be the ideal starting point.
This allows you to keep all of your operations under one virtual roof in the beginning, but also allows you the option of expanding your affiliate reach by partnering with other affiliate networks in the future. The more affiliate networks you join, the more people you will have working directly to facilitate more sales. This can be an effective and efficient way of reaching new audiences without a large up-front investment in pre-paid advertising.
If you’re still looking for the perfect method of reaching new audiences while gaining new sales, consider joining an affiliate network. By outsourcing some of your marketing duties, you can devote more time and energy to expanding your product catalog and creating great content which new customers are eager to purchase.