The world of independent film might be bigger than ever, but it hasn’t necessarily gotten easier for filmmakers to get their work seen. Unless you’re lucky enough to get your work into festivals, you may struggle to build an audience at all. Thankfully, the Internet grants you access to a a world of potential fans, and can help you actually turn a profit for your efforts.
How to Sell Your Videos: Getting Started
Whether you make fictional shorts, sketch comedies or documentaries, you need a product to start selling videos. Building a product catalog isn’t usually the most challenging tasks for passionate filmmakers, though. The real challenge is often simply learning how to sell your videos successfully, what tools you need and which services you should seek out before your web store launches.
On the most basic level, you must have the ability to process payments, access to secure file hosting and a system in place to ensure prompt product delivery upon completion of a transaction. For some beginners, this may mean little more than monitoring sales alerts in order to manually process orders, but this presents a risk to your brand in terms of reputation. In order to meet the needs and expectations of today’s online customer, you need to be able to offer immediate product access and trusted payment processing when you sell videos. For the majority of filmmakers and digital content creators, the best solution is an all-in-one ecommerce solution like PayLoadz.com. High-quality ecommerce platforms actually help you to actively build your business by safeguarding your customer service reputation while offering integrated support for trusted payment processing services like PayPal and Google Wallet.
Sell Videos More Successfully Through Better Marketing
Great ecommerce platform support is vital, but so is marketing. You need to generate interest to sell videos successfully, and there are a few ways of doing this. One of the most valuable can actually seem counterproductive on the surface: you should put a small sampling of your content on free streaming sites. This helps to build buzz and intrigue your viewers, encouraging them to spend money to see the rest of your work. A fan base is vital, and these sites can help to provide some followers.
Another valuable resource is an affiliate network, which high-quality ecommerce platforms will provide as an additional seller tool. Unlike prepaid marketing campaigns, you spend money on affiliate marketing only when it’s successful. For filmmakers with limited marketing budgets, affiliate marketing can be one of the best ways of generating interest and selling videos.
With a dedication to marketing and the right systems in place, you can start selling videos and turning a profit, earning your way to a successful online business.