As a content creator and online merchant, you know just how important a role marketing and promotion plays in the success of your business venture. After all, you can’t sell a product to people who aren’t even aware that it exists. With so many different options for promoting your brand, it can be difficult to determine which is the best for you and your particular business model. While there’s no such thing as a one-size-fits-all option, one of the most universally effective is affiliate marketing. Clickbank is one of the most well-known names when it comes to affiliate networks, but is far from the only option. In fact, many merchants enjoy greater success by working with more than one network in order to build a sales army.
What is Clickbank?
For merchants who are only vaguely familiar with the concept of affiliate marketing, Clickbank is often the name that comes to mind because it is one of the largest and most recognizable networks. Clickbank works by connecting sellers of digital goods with marketing partners who have their own dedicated following online, allowing merchants to dramatically increase their marketing reach. An affiliate will be able to give your products much more exposure, helping people who might otherwise never hear of your brand become aware of your offerings. You share a portion of the proceeds from each sale generated by an affiliate partner as compensation, creating a mutually beneficial relationship.
Unlike prepaid forms of advertising, like banner ads, you only pay for affiliate marketing when it’s effective. This means you’re not running the risk of spending money with no return on your investment, dramatically increasing the power and value of your marketing budget.
Thinking Beyond Clickbank
While Clickbank may be one of the most well-known names in the game, many merchants find that they benefit more through diversification. Working within a single affiliate network means you’re only able to access the partnerships available through one network. You can boost sales much more effectively by choosing a number of affiliates through more than one network.
High-quality ecommerce platform services do more than streamline content hosting, automated download delivery and payment processing. Premier services will also include access to a built-in affiliate network. If you’re working with an ecommerce service provider like PayLoadz.com and you’re not taking advantage of the built-in affiliate marketing network, you’re missing out on a potentially lucrative marketing opportunity. Don’t let your sales suffer from lack of exposure; start working with an affiliate marketing network today, and unlock the door to a world of new customers.